Baharat, brings the vibrant, authentic flavours of Turkish cuisine to home kitchens across the UK with their carefully crafted spice blends. While their product line was highly popular with culinary enthusiasts, their logistics setup was causing significant operational friction.
Previously, Baharat had partnered with a large, nationwide fulfilment warehouse to handle their orders. However, the rigid systems of a massive corporate 3PL soon became a liability. Simple logistical requirements - such as trying to book in a pallet delivery even weeks in advance - became frustratingly difficult.
"Before Eirios, fulfilment was taking up too much of our time and attention," explains Aslan Sari from Baharat. "We needed a 3PL we could trust to handle orders accurately, keep things moving quickly and give us confidence that customers were receiving the right products on time."
When looking for a new partner, the Baharat team prioritised agility, accessibility, and communication. With Eirios, they found it incredibly easy to deliver goods and manage inbound stock. "We chose Eirios because Luke and the team felt much more flexible and personal than some of the larger fulfilment companies," Aslan notes. "They took the time to understand our business, our products and what we actually needed from a 3PL."
The transition away from their former warehouse was handled with minimal disruption to the brand. "The setup was straightforward and well managed," says Aslan. "Luke and the team communicated clearly throughout, stock was transferred in without unnecessary complications, and we were able to get up and running quickly."
With a flexible and accommodating logistics partner now in place, the Baharat team can direct their energy entirely toward expanding the brand. "The biggest benefit has been being able to step away from the day-to-day fulfilment side of the business and focus more on sales, marketing and growth," Aslan explains. "Orders are being handled professionally, and having the Eirios team behind the fulfilment side gives us much more confidence as we continue to scale."
Reflecting on the partnership, Aslan highlights the value of personalised service over corporate scale: "We’ve had a very positive experience with Eirios. The team are responsive, easy to work with and genuinely care about getting things right. They feel more like an extension of our own team than just another 3PL, and that makes a huge difference."
"They feel more like an extension of our own team than just another 3PL, and that makes a huge difference."
Aslan, Founder