Black Friday weekend offers give your brand a chance to piggyback on the discounting height and boost revenues. But there a several downsides, including risking margin and cheapening your brand. Fortunately, there is an alternative offer structure which gives you many of the benefits without the risks: step forward the 'bundle'.

A package stolen or missing from a doorway after being left there by a courier. Damaged goods delivered by Royal Mail. What to do next, as an ecommerce brand operator?

Marketing is probably the most important element of your growth strategy in your new market, whether that's the US or UK. While launching in a new market is like starting a business all over again, this time you have a head start with the knowledge and methods that have already worked for you in your home market.

An overview of the shipping landscape for ecommerce brands operating in the UK, looking at the couriers, parcel sizes, costs and reliability.

Setting up multiple currencies for your ecommerce website, including setting an exchange rate with your home currency and whether to use that to charge differentiated prices to foreign customers.

An overview of the UK's safety requirements for product creators and ecommerce brands. There are specific regulations for certain categories of product, and if your product doesn't fall into one of these categories, then general product safety regulations apply.

An overview of intellectual property protection for ecommerce brands operating in the UK, from automatic protections like copyright and unregistered design rights, to registered trademarks, patents and additional design rights.

A general overview of the requirements of the General Data Protection Regulation, from the perspective of direct-to-consumer ecommerce brands operating in the UK.

A summary of the requirements of the Consumer Contracts Regulations (2013) and Consumer Rights Act (2015) for online sellers in the UK.

North American direct-to-consumer brands can choose either air or sea freight for shipping their goods across the Atlantic. Which is best?

An overview of commonly-identified cultural, social and demographic differences between US and UK consumers.

How US ecommerce brands can set up a UK bank account, and efficiently receive and convert £GBP payments from their customers to $USD for the purposes of eventually transferring back to their home business checking account.

For US direct-to-consumer brands looking to sell to UK customers, there's an important choice to be made of whether to sell from their existing US base, or to set up an operation within the UK itself.

Reasons why the UK makes sense as a first choice for US direct-to-consumer brands looking at international expansion.

A few too many late nights in December made me realise it was time to get some help with the operations of my fledgling ecommerce business. Here's the story of how my business partners and I went about finding that help - known as 'ecommerce fulfilment'. There were plenty of factors we considered - and some we didn't.

You might think the main concerns of a fulfilment company would be things like costs, logistics and storage capacity. To improve a business, you can spend a lot of time trying to optimise any or all of these. But what if there was something else which made improving all of these things that much easier?

You did your research, shortlisted fulfilment partners, and finally decided to outsource your ecommerce operations. 'Set it and forget it', right? Not quite. There's something you still need to do - build and maintain a relationship.